Duties of the sales manager for a resume. Obligations of the regional sales manager

Sales Manager - Popular anddemanded trade. What are the responsibilities of a sales manager? How to make a good resume? What happens in this profession specialization? Let's look at all these questions in more detail.

Managers are different.

In our country, it so happened thatSales can call any employee who at least has something to do with trading operations. In Western countries, a manager is, first of all, a manager. Let's leave the reasoning about why this happened, we will understand the typology. Managers are different, therefore, the responsibilities of a sales manager (for a job seeker’s resume, among other things) will also vary.

Professionals are divided by type of sales: active or passive. Their first type is when the client is already interested and applies to the company. The manager only needs to process the incoming request so that it ends with a transaction. Active sales are when customers need to be attracted. This is the most difficult, but also the most highly paid job.

Key skills required for jobseekers

There is a set of basic skills that are notincluded in the duties of a sales manager (for a summary of them, however, you can specify), but must be present at a professional, regardless of his specialization:

• emotional stability; no matter how terriblethere was a day, no matter how difficult the client turned out, you need to be able to maintain an even and calm mood, because there is no chance to make the first impression a second time;
• sociability;
• knowledge of the basics of sales; for this you need to read at least a couple of books on this topic;
• purposefulness;
• the ability to be a good listener; many people sell those who know how to hear the needs of the client and offer the perfect solution for him;
• the ability to correctly present a product or service to a potential buyer;
• organization, after all, to convince the client to makethe deal is just the beginning: to successfully complete it, you need to draw up documents, arrange for the delivery, receive money and much more All this must be able to be considered and flexibly organized so that the result of the work is positive.

In addition to key skills, a good knowledge of the product and specific skills required for a particular position will be required.

How to make a brilliant resume?

Resume is a way to get attention.employer to his person, so it is important to correctly compose it. A good resume is not only a list of professional skills and personal qualities, it is also a document that attracts attention with a neat and beautiful design.

It is necessary to supplement the resume with a photo or not.- a moot point. If you decide that the picture is needed, then choose a high-quality photo, without unnecessary details, then, in which you are present in a business setting. Be sure to check your resume before sending for spelling and punctuation errors, for typing - so that there is a single font, fields and indents are respected, so that the text is divided into semantic blocks and paragraphs for easy reading. The resume should make a good impression even before the employer began to read the text.

Be sure to write exactly what positionyou are applying. You should not write just a “manager” in the hope that the employer will decide that you will be able to fulfill all possible duties of a sales manager. For a resume, it is important to specify the scope of its activities. If you are interested in several vacancies, make up for each individual document with an emphasis on the necessary skills for this particular position.

The “Education” section must be filled in, even if it is not directly related to your future position. Feel free to indicate which trainings, seminars or courses took place.

How to start a career?

Sales are huge opportunities forrapid career growth, so she is so attractive. To start is usually not required any special education or experience. The main thing is to make your eyes burn. It is even considered useful to start building a career from the lowest steps, from the position of a sales representative or a merchandiser - the experience gained will help in the course of further growth.

If you decide to build a career in sales, do not hesitate to go to the lowest positions - active, purposeful employees are quickly noticed and promoted upwards.

Territorial or regional?

The responsibilities of a regional sales manager are to develop sales in a specific region. For this you need:

• to conduct work on the collection and analysis of information on the regional market;
• create sales strategies and perform work on their implementation;
• organize a team of employees and monitor the implementation of tasks;
• to establish document flow and maintain records;
• control the receipt of payments, work with debts;
• take part in negotiations and presentations;
• collect and analyze information about competitors.

Responsibilities of the territorial managerSales are very similar to similar types of regional work. Often in companies, these concepts are used as identical. To fully perform the duties of such a position, it is often required to have a driver's license and personal car. The advantage will be proficiency in English, especially when it comes to working in an international company. The duties of a regional sales manager may include regular business trips in the territory for which he is responsible.

Wholesale or retail?

Responsibilities of a sales manager (for resumes)may vary depending on whether the wholesale implementation will need to be engaged in or retail. The retail sales manager is most often referred to as “sales representative” or “sales assistant”. His main responsibility is the sale of goods to the final consumer; such an activity does not imply any further resale. Wholesale sales are working with retail outlets, ranging from small kiosks to large supermarket chains or warehouses.

The responsibilities of the wholesale sales manager are as follows:

• the expansion of the customer base;
• control of timely repayment of receivables;
• execution of contracts and related documents;
• organization and control of the work of the team of sales representatives.

In each particular company, the list of responsibilities of a manager may have its own distinctive features.

Products or services?

A good manager can sell anything and on any scale. Nevertheless, sales are divided by the level of complexity.

Simple sales include low-cost sales.goods or services, such as telecommunications services. Often you can meet the announcement of the recruitment of sales managers in the company MTS. What do such experts do? The responsibilities of the sales manager (for resumes) of MTS are as follows:

• attracting customers to sell services - Internet, telephony, digital television;
• conclusion of contracts;
• development of the existing client base.

Considered difficult to sell a product that requires further maintenance. For example, expensive software. To work in such a field requires experience and a high level of competence.

How to become successful

In order to build a really brilliantcareer, you will need to learn: read books, attend trainings, learn from the experience of successful salespeople, look for an individual style, develop skills that are in demand in this company. In some cases, this may be analytical skills, in some - communicative.

It is important to study your product, but not in terms ofseller, but from the point of view of the consumer. What problems can the customer solve if he purchases a product? It is important to study the consumer audience, to build friendly and trusting relations with its representatives, to form our own client base.

The most important thing is to see a goal before you and move confidently towards its achievement.